Job Description

MABĒ PRODUCTS
Social Media Manager

Remote  ·  Full-Time

About Mabē

Mabē was born from a search that ended with nothing on the shelves.

When our founder Allie became a mom, she wanted a baby carrier that was beautiful, functional, and actually felt good to wear — something that fit her life without asking her to compromise her style. What she found was a market full of bulky, hiking-pack carriers that made her feel anything but herself.

So she and her husband built what didn't exist.

Mabē is a premium baby carrier brand designed for the mom who wants her baby close and her hands free — without giving up the things that make her her. Every product is made with intention: to look incredible, feel incredible, and empower you to keep chasing your dreams, whatever they may be.

What started as one mom's gap in the market has grown into a fast-scaling DTC brand with a fiercely loyal community, and a team that believes beautiful things can also be deeply functional.

We're building something special here — and we're looking for people who want to be part of it.

The Role

We're looking for a Social Media Manager who lives and breathes culture, community, and content — someone who understands that the right caption at the right moment can stop a scroll and start a relationship.

This is not a post-and-schedule role. You'll be the voice of Mabē across our social channels, shaping how thousands of moms discover, fall in love with, and stay connected to our brand. You'll work closely with our creative, marketing, and affiliate teams to bring campaigns to life — from our next product launch to our biggest retail moment yet.

If you're the kind of person who screenshots great brand content for fun and has opinions about font choices, we want to hear from you. You came up through social. You know what it feels like to be the one holding the camera, writing the caption, and watching the comments roll in. That's why you're good at this.

What You'll Do

• Own Mabē's presence on Instagram, TikTok, and Pinterest — strategy, content, and community

• Concept, shoot, edit, and publish content yourself — lo-fi Reels, polished carousels, Stories, TikToks

• Build and execute monthly content calendars tied to brand campaigns and retail moments

• Write captions that sound like Mabē — elevated, warm, real

• Engage with the community: comments, DMs, UGC reposting, creator relationships

• Collaborate with influencers and affiliate partners on content activations

• Monitor trends and bring big ideas to the table before they're obvious

• Track performance and translate data into clear insights and next steps

• Support major campaign launches — Target, Babylist, new collections, seasonal moments

 
Who You Are

•3–5 years in social media, with a clear through-line from hands-on content creation to strategy

• A strong aesthetic eye and genuine understanding of what performs on each platform.

• Proven ability to grow engaged audiences — not just follower counts.

• Experience briefing or creating short-form video content for TikTok and Reels.

• You can shoot on your phone and make it look intentional — lighting, framing, editing, the whole thing

• You're fluent in CapCut, Adobe Premiere, or equivalent editing tools

• You understand TikTok natively — trends, sounds, formats — not just as a platform but as a culture

• Excellent writing skills with a natural feel for brand voice.

• Your personal social presence is active, considered, and actually good

• You think in ideas, not posts — you can take a campaign theme and find 10 ways to bring it to life

• You're a self-starter who thrives without being micromanaged

• You're hungry. You want to be part of something that's about to break through.

Bonus Points

• Experience at a DTC parenting, or wellness, fashion or premium lifestyle brand

• You've grown an account from scratch or significantly moved the needle on one you inherited

• You have an existing network of creators or micro-influencers in the parenting space

• You've worked through a major retail launch or brand moment

What We Offer

• Competitive salary: depending on experience

• Remote-first with flexibility — we care about output, not hours

• Real ownership — this is your channel to build

• A front-row seat to a brand's defining year

• Creative freedom within a brand that has a strong point of view

• A small, talented team that moves fast and takes the work seriously

How to Apply

Send us three things:

• Your resume

• Links to 2–3 social accounts you've managed (brand or personal)

• One piece of content you made that you're most proud of — and tell us why in 3 sentences

We don't need a cover letter. We need to see what you can make.

mabeproducts.com  ·  @mabeproducts

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