Job Description

VIDEO EDITOR (PAID MEDIA)

at IncubatorLab Remote - Worldwide

Incubator Lab is looking for a talented Video Editor to join our thriving team!

Role Objective:

As a Video Editor at IncubatorLab.ai, you will be the engine behind our YouTube and Demand Gen creative. You will edit high-performance video ads designed to drive conversions across the Google ecosystem—specifically YouTube In-Stream (skippable), YouTube Shorts, and Demand Gen video. This role is for editors who prioritize retention curves over cinematic fluff and understand how to manipulate the "Skip" button psychology.

What You'll Do:

• Optimize for the Countdown: Edit YouTube ads that hook the viewer in the first 5 seconds toprevent the "Skip."
• Multi-Format Mastery: Transform 16:9 horizontal YouTube content into 9:16 Shorts and 4:5 Demand Gen assets without losing visual hierarchy.
• Retention-Based Editing: Use YouTube Analytics (retention heatmaps) to identify where viewers drop off and re-edit sequences to keep them engaged.
• Direct Response Graphics: Implement clear, bold "Google-style" CTAs and lower-third overlays that guide users to click the companion banner or link.
• Framework Execution: Apply the ABCD framework (Attract, Brand, Connect, Direct) to every cut.
• Rapid Iteration: Produce multiple variations of "Hook-Testing" videos (same body, 5 different intros) for A/B testing in Google Ads.

Requirements we are looking for :

• 2+ Years of Experience: Specifically editing Direct Response (DR) ads for YouTube or Google Demand Gen.
• Technical Stack: Mastery of Adobe Premiere Pro. Experience with After Effects for high-impact text overlays and motion graphics is a must.
• Platform Knowledge: Deep understanding of YouTube's safe zones, aspect ratios, and the technical requirements for skippable vs. non-skippable formats.
• Audio Engineering: Ability to mix audio so voiceovers are crisp even on mobile devices, utilizing music ducking and SFX to drive pacing. 
• Async Collaboration: Strong English skills for remote, Slack-based collaboration with Creative Strategists.

Working Hours:  

Async-First We are a global, remote team. We don't care when you do the work, provided deadlines are met and the quality is top-tier. We do ask for a few hours of overlap with US-based EST working hours each day to facilitate team meetings and Slack communication. This ensures we stay agile and can iterate on winning ads in real-time.

HOW TO APPLY

We value retention curves over cinematic flair. Please submit a portfolio or reel specifically highlighting your work with YouTube Ads or Performance Video. We are particularly interested in seeing:

1. The First 5 Seconds : Examples of YouTube hooks that provide immediate value or curiosity to stop a user from clicking "Skip."
2. Visual Pacing : Proof you can keep a 60-90 second YouTube ad engaging through b-roll, patter interrupts, and zoom-cuts.
3. Graphic Clarity : Examples of how you use on-screen text and call-to-actions to drive clicks in a non-social (Google) environment.
4. Variety of Formats : Show us how you've adapted one concept into three different aspect ratios(16:9, 9:16, 1:1) while maintaining the story.

Note: Please do not send wedding films, music videos, or short films. We want to see high-retention, high-converting ads.

What's atypical about the company:

Incubator Labs is a performance-focused growth organization that builds and scales brands through rapid experimentation, creative iteration, and disciplined execution. We operate as an internal growth engine, not an agency.

Application Process:

Interested candidates should apply directly for consideration. Upon submitting your application, our hiring team will review your credentials and will notify you if you are selected to participate in the interview process. We appreciate your interest in IncubatorLab and kindly ask that you refrain from inquiries to our teams via LinkedIn.

No third party or agency submissions will be accepted

IncubatorLab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal,state, and local laws. If you have a disability or special need that requires accommodation, please feel free to contact us.

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